Market Research Society
The Market Research Society (MRS) says that the census is vital in making sure that their research reflects the UK population.
Rebecca Cole, Managing Director of Cobalt Sky, and Jane Frost, CEO of MRS, discuss how important census data is to the research that they carry out.
They explain how every decision they make is based on knowing they have accurate and reliable data. They know that they can get this from the census.
They go on to explain how the data helps them understand the differences in society, which they can reflect in the questions they ask.